Saturday, February 9, 2013

Aereo Amps Up Marketing Efforts Before Expanding To New Cities, Hires Former Apple Exec As CCO

aereo_logoAereo has been making headlines lately, not only for expanding its streaming cloud DVR service to 22 new markets in the coming months, but for being in active litigation with some of the nation's biggest and most powerful broadcast networks. But founder Chet Kanojia isn't going to let anything get the company down, which is why he's bringing Alex Moulle-Berteaux to the Aereo team as Chief Commercial Officer. Alex was head of marketing and PR at Rockstar and a former marketing exec at Apple before that, so he certainly has the tech-centric marketing game down pat.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/aJPD1_vugGQ/

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