Lovepickle is a new Indian chilli tomato pickle hitting store shelves this month.
This new spicy chilli tomato pickle is made from ripe tomatoes, fresh chillies, garlic, ginger, mustard oil and seeds plus a selection of herbs and spices.
Realising the UK market was lacking a premium pickle, Michael Sohel, former Investment Bank Business Manager decided to create the range to bring an Indian-style pickle to the UK market.
Lovepickle is available in four strengths
Lovepickle is available in four strengths ? Mild, Medium, Hot and Extra Hot. Mild is designed to be served as a dip for those who prefer a gentle spice, while Medium offers a stronger, spiced flavour.
Lovepickle Hot is tangy and designed for adding an extra fiery flavour to meals and Extra Hot is for those who enjoy a full-on spicy kick.
Positioned as a premium product, Lovepickle can be eaten with Indian foods such as poppadoms and naan bread or as an accompaniment to main courses.
It can also be eaten with a wide range of meals and dishes as a condiment and as an alternative to chutneys, relishes and ketchups.
Following a soft launch in summer 2012, Michael is now launching the product nationally and welcomes enquiries from retailers looking to stock this exciting new pickle brand.
Michael Sohel, founder of Lovepickle, said:
?The British palate is accustomed to spicy foods and many consumers enjoy spicing up their meals and snacks.
?The great thing about Lovepickle is that it?s so versatile ? it can be used as a dip or be served as a condiment alongside Indian dishes, with cheese and crackers, in sandwiches, and with main courses such as meat and fish.
?Encouragement from family and friends has led me to embark on this venture and to share a pickle that I have enjoyed for many years.
?Over the last year, I have developed the family recipe and brand following extensive research in the marketplace and consumer trials.
?I am passionate and excited about Lovepickle and truly believe that the result is a quality product that delivers on taste, texture and appearance that Indian and spicy food fans will enjoy as an accompaniment to a variety of foods.
?I am delighted to be introducing the Lovepickle range and I?ve had some great feedback from customers already. It?s a huge landmark as I venture into the retail product sector and will be extending the range during 2013.?
Lovepickle Mild, Medium, Hot and Extra Hot is available in cases of 24 x 180g jars with an RRP of ?2.95 to ?3.25 per jar.
It is an ambient product and has a shelf life of 12 months.
The product does not contain any added colours, flavours or preservatives.
The full range is available to multiple and independent retailers, specialty food stores, delis as well as fine food shops and markets.
Click here for more information.
Source: http://www.fdin.org.uk/2013/01/new-lovepickle-brand-adds-to-uk-condiment-sector/
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